Beauty Bite: Almay Intense Smoky I-Color & Smart Shade Collection Review

Almay Intense I-Color Smoky Collection


A few weeks ago I had the pleasure of attending the Almay Picnic at The Drake Hotel.


The event brought together Toronto beauty bloggers for a fun evening of demos, girl talk and a whole lot of delicious pineapple mimosas. Almay’s amazing makeup artist Jacquie Hutchinson lead us through a series of beauty tips and tricks to achieve the best results with their new line of Smart Shade cosmetics. Eye shadow palettes, skin luminizor, skintone matching foundation, coloured mascara and bright eyeliners were all stuffed into our beauty bags, customized for our own unique skin tone.


I was asked to be a demo model for each look, so I shucked off my nerves, downed a delicious mimosa (or 2…) and took my place on the stool to be stripped of all traces of my makeup.


 The Almay Picnic at The Drake Hotel

 Jacquie quickly put me at ease with her hilarious quips about proper makeup application, and by the end of the session I was eager to try out the looks with my own rookie hands.

After trying out some of the products over the past few weeks, I’m happy to report that the application couldn’t have been easier.


So, the look:



Primer: Passing on primer? You’re missing out! The Almay Shade Shade Luminous Primer is my new beauty best friend. To get my look, I used it as a highlighter on my cheekbones and brow bones, and will likely not ever skip this step again. See ya, sallow skin.

Foundation: Almay’s new Smart Shade Anti-Ageing foundation kind of blew my mind. It comes out of the tube a creamy white shade, then matches to your skin tone upon application. Perfect for those mornings when a 5 minute face is really all you have the time (or patience!) to apply.


Did I mention even the most shadow-phobic gal can apply these products like a pro? It’s true. The Almay Intense I-Color Smoky Collection Trio palettes were developed to specifically suit your eye colour, and are surprisingly flattering on everyone. I tried the Browns (pink) and the Blues (blue) and loved both of them! The look is shimmery colour that you can gradually build up to your preferred intensity. I’ll admit to being skeptical of the potentially tragically 80s blue palette, but it really does wear quite modern and pretty. Consider me converted.


The Almay Color + Care Liquid Lipbalm in Just Plum Good is a barely there swipe of colour, perfect to pair with a more intense eye. I personally prefer a more pigmented lipgloss, but with a blue lid, I think this shade was most appropriate. Perfect for that “no-makeup” look.


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Almay Smart Shade Collection Primer & Foundation

Intense I-Color Smoky Collection Trios

Color + Care Liquid Lipbalm


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Almay Intense I-Color Collection Trio in Blues

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Almay Intense I-Color Smoky Collection Trio in Browns


Do you use Almay’s range of hypoallergenic products? What are your must-haves?



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