Rihanna For River Island Summer Collection: A Lesson In “Chick”

c20130507-rihanna-summer-range-LOOKS

UK high street fashion brand River Island is embarking on its second capsule collection with Rihanna. The collection, which will be available for purchase on May 25th, is primarily everything that you’d expect from the supergyal pop princess: short, sheer and unapologetically skimpy. The pieces are loosely 90s inspired- think black floral prints, spaghetti strap dresses and a baggy hooded shirt dress.

Much like the faded green tie-dye print, the feeling of this collection is muddled and incoherent. The cut of the sheer mullet dresses already feel dated, which is unfortunate because the vibrant red is fantastic and fresh. The pebble coloured knotted skirt with matching off-the-shoulder ruched top has all the right ingredients for a sexy summer outfit, but the sleazy full-frontal slit renders it practically useless.

Critically speaking, the tailoring lacks the practically needed to sell-through on the high street. Despite the press video (below), in which a pressed Rihanna slowly tries to formulate an articulate opinion on her collection (honey, it’s chic, not chick…) it becomes obvious that although she has an innate handle on her signature gansta-couture style, translating that into an exciting collection was easier said than done.

There are some potential winners, but less the fab floral cropped pant and tie-dye jumpsuit, the overall theme of the collection is too costume-esque to generate any major style hits off the stage.

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